I’ve worked inside hotels and grown a paid social agency past six figures. When you work with me, paid social becomes a consistent part of your commercial plan.

Paid social aligned to generate direct bookings for Independent Hotels.

Evan O'Sullivan
The Founder

"Before working for myself, I was Digital Marketing Manager at The Montenotte in Cork.

I work with a small number of hotels at any one time so campaigns stay connected to what is actually happening at the property.

Organic keeps you visible to people who already know you. Paid social puts your property in front of the right people before they've made a decision.

I take a collaborative approach. The commercial conversations go deeper and every interaction ends with a clear next step."

Better connected to you, your team, and your guests.

Why it works here

The Opportunity in Ireland

Advertising costs on Meta in Ireland are lower than most hotel marketers realise. Across hospitality accounts CPM typically runs around €4–6, roughly half what equivalent campaigns cost in the UK.
That gap matters particularly for domestic demand. Irish travellers are already in the market. Paid social provides the prompt that captures that booking directly rather than through an OTA.
Most hotels running paid social in Ireland aren't getting full value from the channel. The creative often doesn't reflect the property. Campaigns run quietly in the background disconnected from what is actually happening commercially. And the agency managing the account isn't close enough to respond when timing matters.
The difference between average and strong performance on Meta isn't dramatic. It comes from marginal gains: campaigns adjusted for quieter periods, creative refreshed before key weekends, offers pushed at the right moment.
Those gains only happen when someone is paying close attention to what is happening at the property, week to week.
When that's in flow, you have a system designed to generate demand earlier in the decision making process and capture direct bookings.

Who it's for

This Is A Good Fit If:

  1. Campaigns are running, but they're not connected to what's actually happening at the property.
  2. You want a hands-on partner who understands hotel commercial priorities, not a junior account manager.
  3. You're already investing in paid social but performance feels inconsistent across seasons.
  4. Your average room rate sits above €120, allowing for a stronger return on guest acquisition.
  5. You want a long term partner embedded in the business, not an agency you hear from once a month.
  6. You measure success by direct revenue growth, not clicks and impressions.

If any of that resonates, the next step is a conversation.

No pitch. No pressure. Just an honest look at what's possible.

Start the Conversation
Frequently Asked

Paid social works best where each booking carries enough value to support acquisition. In most cases, properties with room rates above €120 per night see the strongest results, because the margin allows campaigns to operate comfortably.

Yes. In most cases I work alongside an internal team. My role is to ensure the paid campaigns align with the hotel's commercial priorities.

I manage everything personally. I work with a small number of hotels at a time so campaigns stay closely aligned with what's happening commercially at the property.

Booking engine providers often manage ads as part of their service. In practice, many of the meaningful improvements tend to happen outside the ad account — aligning creative with the property, adjusting campaigns around occupancy patterns and commercial periods, and ensuring the channel is supporting the hotel's wider commercial strategy.

I'm comfortable working alongside booking engine providers where needed, while focusing specifically on the paid social side of the channel.

Paid social creates demand earlier in the decision process, bringing potential guests to the property before they begin actively searching and shifting more bookings onto the hotel's own booking engine. The clearest measure of success is growth in direct revenue over time, not just clicks or impressions.

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